Performance nutrition ready to go!
THE BAR offers high quality hydrolyzed protein in an incredibly convenient form – all you need to do is grab and go!

THE BAR can be used as a body optimizing meal replacement. Each BAR contains 14g of Protein, 18g Net Carbs, and 12g Fat. That translates to an easily accessible 2 Blocks of Protein, 2 Blocks of Carbohydrates, and 8 blocks fat. The block system was designed to balance the intake of carbohydrates, protein, and fat. It can be used as a valuable tool for elite athletes as well as everyday people seeking weight loss.

THE BAR is functional!

THE BAR not only helps build and maintain muscle tissue but is also designed to burn fat. Nearly every protein bar neglects protein quality in their bars but THE BAR contains Symetrym™, a revolutionary hydrolyzed whey protein and trace mineral complex combined with CLA (Conjugated Linoleic Acid). These two powerful ingredients found in THE BAR have been shown to increase endurance capacity and lean body mass while reducing body fat.